
Already the successful business owner of an air conditioning and refrigeration business, Julie Mclaughlin saw an opportunity to open a retail shop on Silver Street in Doncaster, when the previous business moved premises.
The store, Mercymax, is a family run business, with Julie employing her sister and her daughter to work in the shop. Mercymax sells designer labels at outlet prices on one floor and rents the upstairs space to a tenant.
Julie approached Business Doncaster and was referred to a business advisor for business start-up help. Through the programme she was also put in contact with Sarah Cutler, a potential tenant who had recently contacted Business Doncaster with regard to turning her business idea into realisation.

Unemployed for two years, Sarah dreamed of owning a hairdressing salon. She was allocated a business advisor who offered her support and advice on how to get her idea off the ground. It was also through her advisor that Sarah learnt of the empty shop space above Mercymax.
After meeting with owner, Julie, Sarah decided to move into the premises and now operates her salon, Glamorize above Mercymax. She credits her landlord for being extremely supportive and Julie even refurbished the entire top floor to accommodate for Sarah’s salon.
Sarah has four chairs available to hairdressing clients within Glamorize and is now looking at hiring apprenticeships, with the help of the Business Doncaster wage subsidies initiative.
For more information on Mercymax call 07717 227 964, or for more information on Glamorize call 07595 996 738.
Alternatively visit the stores located at 54 Silver Street, Doncaster town centre.





